Content Marketing Manager @ MuleSoft Inc
Lives in: San Francisco, CA, United States
I am a seasoned content and social media marketing professional. I've created content strategies and campaigns generating B2B and B2C leads, award-winning editorial and social initiatives, built strong and engaged social communities, devised editorial and content strategies, and created content marketing initiatives that deliver real-world ROI. I'm passionate about storytelling and compelling content, and equally passionate about using content consumption data and audience insights to further understand how and why customers (both consumer and enterprise) behave as they do. Specialties include: content strategy, editorial strategy, B2B and B2C content asset generation, brand storytelling, lead generation, social media strategy, TOV and content brand generation, digital marketing strategy, media strategy, customer nurture strategy, and integrated marketing campaign management. I am the author of "The Palin Effect: Money, Sex and Class in the New American Politics".
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